And you thought Hallmark created all the cheesy holidays

Today is March 14th. It is White Day. What, you may ask, is White Day? It is a Hallmark holiday above all Hallmark holidays. But it wasn't created by the famous card company, it was created by the Japanese chocolate companies. March 14th is exactly one month after February 14th, the infamous day when all the women in Japan give chocolate to any male remotely associated with them, be it boyfriend, boss, or random office worker. To spur on reciprocation, the chocolate companies created White Day, a day set aside for men to give the women they love white chocolate, jewelry, Louis Vuitton bags, and fancy lingerie. The department stores had their displays set up even before the Valentine's chocolate had gone 25% off. I'm sure if I were to venture downtown this evening I wouldn't fail to see a number of couples strolling down the street, the women holding white roses. Isn't consumerism great?